Leonard Drake Skin Care & Health Spa has for the very first time participated in a large-scale exhibition - Women Expo 2006, competing itself against many renowned beauty companies. With the objective of raising the brand and its products and services to the next level, the brand has did it. It captured the attention of more than 40,000 visitors over the 3 days with its mangiest and significantly located booth.

Individuals were seen queuing at the booth waiting for the 'Get mapped, get result' challenge.

The theme 'Get mapped, get result' was formulated by International Dermal Institute to be used exclusively at Dermalogica's skincare centres. The visitors were amazed by this unique method of skin diagnosis combining both the Western and Eastern method to accurately prescribe the personalized Dermalogica Home Care products and Leonard Drake treatments; all within a couple of minutes.

Light, Heat & Energy technology was always seen as a trend & breakthrough in today's skincare business. Leonard Drake launched its latest range of advanced facial therapy at the Women Expo - Skin Rejuvenation (powered by Facial Toning Device, FTDTM). The 'live-demonstration' of this latest therapy, Skin Rejuvenation was judged by the visitors. Curious individuals waited for their chance to experience this rare opportunity. After 10minutes spot trial, they were convinced and instantly noted their skin been lifted up and visibility firmer and smoother to touch, and this has once again confirmed the effectiveness of Light & Heat Energy in the Skincare industry.

Another major highlight of the event was the 'meet-the-expert' corner. Individuals were seen posting their unanswered skin concerns or questions to Leonard Drake's technical manager at the Women Expo. The 'meet-the-expert' corner was non-restricted editorial Q&A corner whereby Leonard Drake's technical manager would provide an instant reply to the posted skin questions. "Many individuals are ignorant about skincare and how or what they can do to take good care of their skin. Hence this open and non-restricted method of skin Q&A provides a wonderful and rare opportunity to answer the many doubts of these individuals," said Karin Boo, technical manager of Leonard Drake. Most commonly asked skin concerns were 'how to prevent and get rid of blackheads' and 'dryness'.

Hundreds of visitors had dropped in their contacts and expressed the desire to be part of Leonard Drake's mailing data. They were satisfied and convinced about what they saw at the Women Expo. When asked if they would visit or return to Leonard Drake for future therapies, 'Yes' was the answer.

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